The GoPro Hero 12 GoPro’s biggest gamble yet?

Are you looking forward to buying the GoPro Hero 11… I mean… GoPro Hero 12… when it’s released in the next 2 weeks? Well GoPro are betting big on this one… by making this their smallest update yet.

Let’s take a quick look at the specs of the Hero 10, Hero 11, and the alleged specs of the Hero 12.

As you can see, on paper, all 3 models are pretty similar. The main difference between the Hero 10 and Hero 11 was that the Hero 11 had a taller sensor with allowed for an 8:7 shooting aspect ratio. There was an increase to 10bit color and some built in camera effects (night trails, light painting etc). While the taller 8:7 sensor could be considered a significant hardware upgrade, I’m not convinced that the other features (in camera effects, 10bit color) couldn’t have been implemented into the Hero 10 with a firmware upgrade.

Now we have the Hero 12. Which on paper, seems to be a Hero 11 in every single regard. This is a huge costs savings for GoPro as it means they haven’t had to spend time and money with developing, testing or implementing new hardware features. In fact, just about everything “new” with the camera would be on the software side of things. There will be one or two new accessories no doubt (the Max Lens Mod 2.0 has all but been confirmed) and the Hero 12 will have HDR video shooting capabilities (the spec sheet also claims LOG, however the packaging doesn’t mention this at all).

Top 5 reasons why all of the above actually GOOD for the end user!

1: Due to the time saved by NOT investing in new hardware and testing, GoPro have had the time to build upon a stable and proven platform. This means that the GoPro Hero 12 may be GoPro’s most reliable and stable camera yet.

2: Even though there’s no major hardware changes, there still could be other changes under the hood, for instance new thermal compounds and materials could help run the camera even cooler as could a redesigned PCB.

3: Professional users have been requesting LOG for a long time, now they may finally get it. Prosumer will finally be able to avail of HDR video.

4: GoPro will have new accessories for the new model. A Max Lens Mod 2.0 has been confirmed (and advertising seems to suggest it may even offer nightlapse capture). A new remote is also on the way according to the FCC filing.

5: Those who have invested in previous model cameras will find that for the most part, their accessories still work and are supported by the Hero 12 (batteries, cases, selfie sticks etc), so no need to invest in newer accessories if you don’t want to.

Top 5 reasons why all of the above is actually BAD for the end user!

1: No new obvious hardware innovation from GoPro. This may be the “slightest” update of their camera yet. This does kinda make you feel a bit “ripped off”. It’s hard to justify an investment in the latest Hero 11… I mean…. Hero 12.

2: GoPro used to set the bar and they set it high. With these incremental updates, the competition is just edging closer and closer. This makes it hard to justify staying with GoPro regardless of whether you’re a loyal fan or a casual user. We’ve seen the Osmo Action 4 release with a larger sensor which may offer better low light capabilities. GoPro seem content with giving users a recycled camera so to speak.

3: You really can’t help but feel that all of these “new” features of the Hero 12 could have just been implemented into the Hero 11 with a firmware update, after all, it’s the exact same camera. Some blue sparkles on the camera housing doesn’t mean a darn thing.

4: If GoPro have been saving time and money by turning a Hero 11 into a Hero 12, couldn’t they have put the time and money into improving the GoPro app? What’s it been? 2 years and we still can’t make a Multi Clip Edit in 5.3K without black clips appearing in our final edit?

5: If this new camera really is a Hero 11 with a locked out firmware upgrade…. Will future camera’s follow this trend When do we get a subscription model basis of “You can activate Hypersmooth 9.0 and 8K resolution for just $20 a month”.  You can scoff at that if you want, but in the back of your mind… you know BMW has done it with their “heated seats”, Tesla has done it with their FSD … what makes you think GoPro won’t try this? After all, they admit the saving grace of their company has been their GoPro Plus subscription…

So at the end of the day, the GoPro Hero 12 may be GoPro’s biggest gamble yet. In short, by not investing (seemingly) in any significant new hardware, they have potentially saved time and costs on research and testing with their latest model camera. So to me it seems they have taken the GoPro Hero 11, written a “12” on the side of it and have passed it off as a brand new camera. If this works, then GoPro stand to make a nice profit from the sale of an old camera, as a new model camera. Investors will be impressed for sure.

However it may also blow up in GoPro’s face. Even before the camera announcement, people (myself included) were excited by the prospect of a significant GoPro hardware upgrade. Not only has that rug been pulled out from under our feet, but when the official specs were finally leaked, it seems a lot of people (myself included) were seriously underwhelmed. A lot of people are under the impression that the GoPro Hero 12 is just a re-dressed GoPro Hero 11. No matter what extra software tricks are up the camera’s sleeve, the incentive to buy just isn’t there. So GoPro may just learn the hard way why it’s not a good idea to quit impressing their customers and lack of sales will hit GoPro where it really hurts.

Now all of the above is pure speculation, the GoPro Hero 12 may have some serious tricks up its sleeve and be able to knock our socks off. GoPro may have spent the last year winding back and ready to deliver a serious clout in about 2 week’s time when the camera is finally released. All the naysayers may end up eating their own words in spectacular fashion……… however… as of right now…. It just doesn’t feel like that’s likely.